Both The Last Day of Forever and An Eternity of Four Years mention a drink called the “Sazerac” but give only minimal information about how it is made. I am going to boast that I make the finest Sazerac in the world, maybe even the Universe.
But first, in the interest of full disclosure: The Sazerac Company of New Orleans is one of my clients at Spar, Inc. In fact, the man who owns the Sazerac Company and the five distilleries that Sazerac owns, starting with the Buffalo Trace Distillery in Frankfort, KY, plus two others in Kentucky, another in Virginia, and one in Canada, also owns SPAR, Inc. I have worked for SPAR since I got out of the Air Force in 1973. Started as a graphic designer, and now I am the general manager and creative director. SPAR designed most of the packages for the Sazerac Company, such as Buffalo Trace Bourbon, Sazerac Rye Whisky, Herbsaint, W.L. Weller, Old Charter, Elmer T. Lee, Nikolai Vodka, and a ton more. You get the picture?
So, I have a financial interest in the Sazerac Company, so to speak. They generate my paycheck. But that isn’t why I mentioned the drink in my story. I mention it because the Sazerac Cocktail is such an integral and beautiful part of New Orleans history. It was created here, and its ancestry goes all the way back to the eighteenth century when Antoine Amedee Peychaud, a refugee from the slave uprising in Haiti, landed in New Orleans in about 1795 with his family recipe for bitters and eventually set up shop as an apothecary.
As the story goes, Peychaud served shots of brandy laced with his bitters in a little double-ended eggcup called in the French a cocquetier. Legend has it the term “cocktail” comes from the Americans arriving in New Orleans after the Louisiana Purchase, tripping over the unfamiliar French word, and anglicizing it. To be fair, that is under dispute. Some claim the term “cocktail,” describing a mixture of whiskey, bitters, and sugar, came into usage around 1800 before Peychaud started serving his coquetiers, but I am sticking to the New Orleans version.
The Sazerac name came from the brandy that was originally used to make the drink. That would be Sazerac Cognac Brandy imported from Sazerac des Forges et Fils in France. That Sazerac Company did exist until fairly recently. Evidently, they have folded, because I cannot find them on the internet anymore.
People in New Orleans always seem to do things just a little differently. For example, we had lots of coffee houses back in the nineteenth century, only they weren’t really coffee houses. Oh, they served some coffee, usually laced with brandy or rum and later American bourbon, but they were, in reality, saloons. By 1859 there were 204
saloons coffee houses in New Orleans. In the early nineteenth century, New Orleans entered its coffee house gem period, with owners naming their saloons coffee houses after various precious stones. Each new saloon coffee house tried to top the other by selecting a more valuable gemstone for its name. One named the “Gem” opened in 1851. The Gem featured the Sazerac, as did most other saloons coffee houses in New Orleans, but this one became famous. It was located in the first block of Royal Street with another entrance on Exchange Alley. Its name was eventually changed to the Sazerac Coffee House. This is where Ethan with Morgan and later his friends, when he enlisted in Wheat’s Battalion, shared many Sazeracs. Don’t bother to look for it, because it isn’t there anymore. The Sazerac Bar eventually moved into the Roosevelt Hotel and remains there to this day. The Sazerac Bar is not owned by the Sazerac Company.
Originally, the Sazerac was made with Sazerac brandy and Peychaud’s Bitters, but American rye whiskey began replacing the brandy around 1870 because of the phylloxera epidemic in Europe that devastated the vineyards of France, making brandy scarce (brandy is made from grapes). Kentucky had been settled by many of Scottish origin and they were converting their corn crops into whiskey, because it was easier to move whiskey to market than corn. Packed in barrels, Kentucky whiskey made its long trip in flatboats down the Mississippi to New Orleans. Storing the whiskey in barrels and the long trip actually aided its flavor, and the product that arrived in New Orleans was less like the raw fiery spirit that left Kentucky. About the same time, a bit of absinthe was added to the recipe of the Sazerac, and the recipe was sealed until the 1930s when Herbsaint, a New Orleans product, came into common usage in the Sazerac.
Herbsaint Absinthe was produced using a recipe New Orleans native Marion Legendre brought back from his service in France during World War I. Legendre began producing his Herbsaint during the mid-thirties and ran afoul of government regs that had banned absinthe back in 1912. He was forced to change his recipe to suit the government bureaucrats. Only recently has absinthe reappeared in America again, and that is only because it was discovered the law banning absinthe was written in a way that actually allowed its production as long as the amount of wormwood, a botanical, was below a specified amount, and absinthe’s wormwood content is well below that point. With that, the Sazerac Company, owners of the Herbsaint brand, dug into their archives and came up with Legendre’s original formula. The Original Herbsaint is back (and SPAR did the retro package).
The Sazerac Cocktail, now enjoying something of a revival, is served in bars and restaurants all over New Orleans and many other cites, as well. But I must warn you. Not everyone makes a good Sazerac, and a poorly made Sazerac is truly awful, usually because they put in too much absinthe. But I am going to tell you how to make a good one, in fact, a perfect Sazerac Cocktail. You will have to wait for the next post to get my “secret” recipe.
Absinthe deserves its own post. It is featured in the opening chapter of An Eternity of Four Years, and will get that post eventually.
Coquetier photo credit: Coyau / Wikimedia Commons / CC-BY-SA-3.0
3 responses to “A Short History of the Sazerac Cocktail”
OK, I’m convinced– you can make me one the next time I’m at your home.
You will love it. I do break a couple of sacred Sazerac Cocktail rules, however.
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